Food influencers are content creators who regularly post about restaurants, cafés, and culinary experiences. Restaurants find them through specialized platforms like foodfluencer, hashtag-based Instagram search (e.g. #foodmunich, #berlinfood), or — less efficiently — through influencer agencies. The decisive filter for a restaurant is local audience reach and engagement rate, not absolute follower count.
How do you find the right influencers for your restaurant?
You know influencer marketing works. But how do you find the right micro-influencers in your city as a restaurant? Not through an agency, not with some random tool, but just directly?
Why the usual ways don't work
- Cold DMs are time-consuming and don't work. You DM 20 micro-influencers, 2 reply. Of those, only one is interested in your restaurant. It costs you hours and leads nowhere.
- Instagram search is way too broad. You search for 'food Munich' and find 50,000 posts. Many are from bot accounts, private profiles, or people who don't work with restaurants.
- Agencies are expensive and not transparent. You pay the agency, they take 30–50% markup and forward your request to the influencer. In the end you lose money and time.
- There's no central place with verified influencers. You wish for a database of real food influencers in your city — with engagement numbers and no spam profiles. It doesn't exist anywhere.
The better solution: foodfluencer
foodfluencer does exactly that: A platform with verified food influencers from your city, sorted by niche (café, burger, vegetarian, etc.). You filter in seconds, see real engagement numbers and contact influencers directly — no agency detour. All profiles are active and already have experience working with restaurants. You talk to them, not an agency.
How it works in 3 steps:
- Sign up – Register your restaurant. 2 minutes, first month free.
- Filter – Choose your city and niche (café, burger, vegetarian, etc.). You immediately see all matching influencers.
- Send request – Write a short text about your restaurant and send the request. Many reply within 24 hours.
Why foodfluencer is faster:
| Method | Time | Success Rate | Cost |
|---|---|---|---|
| Writing cold DMs | 3–5 hours | 5–10 % | €0 (but very time-consuming) |
| Hiring an agency | 1 week | 20–30 % | €300–€1,000+ (commissions) |
| foodfluencer | 3 min | 40–60 % | €49/month |
Frequently asked questions
How many food influencers are on foodfluencer?
We curate a database of the most active and authentic food influencers in DACH (Germany, Austria, Switzerland). Quality over quantity.
Can I filter the influencers?
Yes. You can filter by city, niche (café, restaurant, burger, vegan, Italian, etc.) and engagement rate. That's how you quickly find the perfect profiles.
How do I contact an influencer?
You send them a structured request through foodfluencer. That's much more professional than a cold DM — many influencers reply faster.
How much does foodfluencer cost?
As a restaurant you pay €49 per month (first month free). That includes: access to the full database, unlimited requests and no hidden fees. Cancel monthly.
Why is the platform better than DMs or agencies?
You save time (no hours of DM writing), money (no 30–50% agency markup) and have direct communication with influencers. All profiles are verified and active.
Get started – first month free
Find the perfect food influencers for your restaurant in just a few minutes.